Jen DeLeon knew she wanted to be in front of the camera since she was a kid, and wasn’t going to stop until she made it happen.

It all started in 2009 when she was 19-years-old and created a website to fulfill her love for writing, and a YouTube channel for inspirational videos. In her first video, she said she didn’t know what her plan was but she was going to use the two platforms to get her name out there, she wanted to work for The Chicago Bulls, and that she would find Oprah one day, but didn’t know how. Within a year of recording that video, she made both of those dreams a reality.

Jen was chosen to be the young adult used for Oprah’s “No Phone Zone” campaign where she demonstrated the dangers of texting and driving. Following the show, Oprah asked her to come to the green room, and Jen told her she wanted to be the next her, just the Filipino version. Oprah’s response is one of the many things that motivates her to never give up on her dreams of being a role model to this new generation and having her own television show.

Oprah Winfrey

“Jen, the next me will be you – just keep doing what you’re doing because someone needs to be that voice.”

Following her appearance on The Oprah Winfrey Show, she was approached by GowhereHipHop.com (GWHH) to be their first correspondent, interned for NBC Chicago writing entertainment articles and covering different events in the windy city, and was the first production intern for The Chicago Bulls production team, BullsTV, and youngest individual in the front office for the 2010-2011 season.

While Jen wasn’t doing interviews for GWHH or fulfilling intern duties, she was pursuing her education where she graduated with a Bachelor of Arts degree in Journalism from Columbia College Chicago in only three years.

Following graduation, she became the correspondent for one of the biggest hip-hop sites in the world, HotNewHipHop.com (HNHH) in July 2012, left the only home she knew and drove to Los Angeles in September 2012 to take her career to the next level.

Before she made the move, she had the same freelance agreement with HNHH she had in Chicago, was prepared to get a regular job to get her by, and took that leap of faith. After a week of being out there, she was promoted as the Communications Manager and Senior Correspondent for HNHH in which she held for 2 years, and started the next chapter of her life as a Producer/Correspondent for DJ Skee’sSkeeTV in January 2014.


Going on 7 years years of being in front of the camera, Jen has conducted hundreds of celebrity interviews including: Big Sean, Chris Brown, Snoop Dogg, Paris Hilton, Derrick Rose, Dwyane Wade and many more. Her on-camera experience has also landed her TV appearances on Diddy’s Revolt TVSKEE Live and the Nellyville season finale on BET.

While words could not truly explain how grateful Jen is for the opportunities major companies and people have given her, in 2016 she knew it was time to go completely independent and created her own show set. At the top of 2017, she signed a partnership with Complex Media, who handles her advertisements on her YouTube and blog, pitches her for brand campaigns, content collaborations, as well as a host and panelist.

When Jen isn’t on-camera, she is consulting clients through her company, DeLeon Direction LLC, which focuses on consulting, production and talent relations. DeLeon Direction’s clients include Lyft, Postmates, Quest Nutrition and more.

Today, the 26-year-old, 4’11.5″ Filipina is focused on curating content, continually growing her company and building her brand to inspire and change the world through her story, personality, values and faith in God.

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