I used to have the most typical bio – I wrote it in third person, and just stated the facts. I read over that bio, and it was all wrong. That’s not what you need to know about me. What you need to know is the story, the faith, the struggles and the many blessings that came from never losing faith in myself and God.
I always knew I wanted to be in front of the camera since I was a kid. No, really, when anyone asked me what I wanted to be when I grew up, I said I was going to be on TV. I was speaking full sentences at only 1.5 years old. This is all I ever wanted to do and the only thing I ever pursued. Above all, this was my purpose.
I always loved to talk and write, so I self-taught and created my website, Jendeleon.com and starting my YouTube channel in 2009. Both platforms started with my inspirational videos. My first video ever I said that I wanted to work for The Chicago Bulls and that I would find Oprah, I just didn’t know how – Within one year, both of those became a reality. That was the moment I knew whatever I wanted to achieve in life, I could. That you should be careful what you wish for, because it can happen.
I was asked to be a part of Oprah’s “No Phone Zone” campaign in 2010, where I demonstrated the dangers of texting and driving. I didn’t have to do anything crazy to get picked, I filled out a pop-up that showed up on her site and the Producer said I was one of the last submissions they read all summer. Once we finished filming the show, I told her I wanted to be the next her, just the Filipino version. Oprah’s response was one of the many things that motivated me to keep going until I achieved everything I ever wanted.
“Jen, the next me will be you, just keep doing what you’re doing because someone needs to be that voice.”
Later that year, I was the first correspondent for GowhereHipHop, interned for NBC Chicago, and was the first production intern for BullsTV, which by the way, I got that job because of a tweet. I mean it when I say, you really can achieve whatever you want in life if you just believe.
When I wasn’t doing interviews or being an intern, I was taking up classes at Columbia College Chicago, which I graduated with a Bachelor of Art’s Degree in Journalism.
After graduation, I became the correspondent for one of the biggest hip-hop blogs, HotNewHipHop.com (which I got through a Craigslist ad), left the only home I knew and drove to Los Angeles with no plan or job lined up in 2012 at only 22-years-old. I knew I had to go because there was more for me, and it wasn’t even my plan to move, I just felt in my heart I had to and it was the best decision I have ever made. Not only because my life changed more than I could have imagined, but also because it’s one of the most rewarding feelings when strangers walk up to me in Los Angeles and tell me they moved here because they were inspired by my YouTube video.
The first week of living in Los Angeles, I was promoted as the Senior Correspondent and Communications Manager for HNHH which I held for 2 years and started the next chapter of my life as a Production Manager/Correspondent for DJ Skee’s SkeeTV in January 2014.
Going on 7 years of being on-camera, I’ve conducted over 200 interviews including Big Sean, Chris Brown, Snoop Dogg, G-Eazy and many more, landed TV appearances on Diddy’s Revolt, SKEE Live and the Nellyville Season Finale on BET.
In 2016, I took my career and connections a new route, the corporate route, to build and launch an app, LiVideo, in which Lil Wayne was our partner. In 2017, I built my set with a sign of my name that is bigger than me, signed a partnership with Complex Media and started my consulting company, DeLeon Direction, which focuses on consulting, production and talent relations. My clients include Lyft, Postmates and Quest Nutrition.
Today I am focused on curating content, continually growing my company and building my brand to inspire and change the world through her story, personality, values and faith in God.